Basketball Ireland builds on Youth Ambassador Programme

This programme serves to empower the younger generations in the Basketball Ireland community to help build the profile of our sport throughout the country, with a particular emphasis on their online activity. It will also provides the ambassadors with opportunities for professional skills development as our sport returns to normal activity.

Besides training in social-media activities delivered by plutosocial.io, the ambassadors were also invited to virtual Q&As with some of Ireland's highest profile social media stars, including Marty Guilfoyle, Ryan Mar and Lauren Whelan. The ambassadors also participated throughout the summer in the Bounce Back Challenge.

Basketball Ireland Commercial Manager Conor Meany spoke on the motivation and success so far of this programme:

“We were delighted to launch our Youth Ambassador Programme as part of our work with Sport Ireland and the Dormant Accounts. The response from within the community was phenomenal and we had to extend the programme due to the level of interest. Over recent months our ambassadors have had some great training on how to create content online and we hope that they can be a big part of basketball’s resurgence over the coming months.”

There are plans to further facilitate the growth and development of these ambassadors as our sport returns to normal, in order to build on their progress to date.