AIG Insurance announced as Basketball Ireland’s Club and Community Partner

AIG Insurance have been announced as Basketball Ireland’s new Club and Community Partner, which will also see AIG become title sponsor of the AIG All-Ireland Club Championships, the premier club tournament for U14 and U16 basketball. In addition, AIG will become official insurance partner to Basketball Ireland.

With over 250 clubs, reaching every corner of Ireland, the Club and Community partnership will see AIG nurture and support grassroots basketball in local communities.

Basketball has experienced huge growth in the last number of years, with registered playing numbers up 21.5% alone last season. The new partnership will see AIG and Basketball Ireland develop a number of community engagement initiatives to help to promote participation at all levels, including the continued growth of women in sport, which AIG has been at the forefront in global and Irish sport for the past 10 years.

 Players from Oblates BC and Templeogue BC at the launch of Basketball Ireland's Club and Community partnership with AIG Insurance. 

Regional qualification for AIG All-Ireland Club Championships gets underway in September and concludes with four marquee weekends of finals action in March and April.

Prof. Seamas Donnelly, Chairperson of Basketball Ireland, said:

“It’s wonderful to have AIG Insurance on board as our Club and Community Partner. They have a proven track record of community engagement in sport and having them on board will help us with the continued growth of basketball. The AIG All-Ireland Club Championships are one of the highlights in the Irish domestic basketball calendar and are a wonderful showcase of the underage talent coming through at club level across Ireland.” 

Head of Consumer Marketing and Sponsorship for AIG Ireland, John Gillick, added: 

“We are delighted to partner with Basketball Ireland and to be the official Club and Community partner. This will provide a great platform to help promote and showcase Irish basketball, from the grassroots up. We believe there is great potential for further growth within basketball in Ireland. We look forward to developing out this important partnership and engaging with the clubs, members, fans and players as we start this journey.”