Press Release

Aug 09 2021

Basketball Ireland Rebrand Launch

Basketball Ireland is proud to unveil our new branding, which includes an updated logo and colour scheme.

This rebrand rejuvenates Basketball Ireland, keeping it relevant in current times and more directly aligning ourselves with the Irish identity. It also reflects our efforts to continuously represent the Irish basketball community to the best of our abilities, both internally and abroad.

Basketball-Ireland-Logo-Relaunch

A very special thanks to Adam Ingle, graphic designer and former member of Killester BC/DCU Mercy, who spearheaded this rebrand. Speaking on the rebrand, Adam shared his motivations in the process.


adam-ingle"Having the opportunity to create an identity for Basketball Ireland is a massive milestone for me. I have always had a vision for a more dynamic and symbolic identity that embodies Ireland as a nation and encapsulates the spirit of the basketball community as a whole.  The brand refresh realigns Basketball Ireland's visual components with its values. At the same time, the simplicity of the logo will ensure it remains relevant and easy to recognise to both national and international audiences."

"It means a lot that I get to leave a lasting impact on B.I. and the game way more than I could as a player. But, more importantly, it allows me to give something back to the sport that has provided me with so much as a kid".


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Adam Ingle (left) in action for Chanel College in the All-Ireland School Cup Finals 2010 - U19 Boys B Final


Adam's mother and father, Annette and Mark, founded DCU Mercy basketball club, with his brother Stephen coaching underage in the club. Adam's other brother Sean coaches Malahide BC's National League team.

Commercial Manager for Basketball Ireland, Conor Meany, also welcomes the new look for Basketball Ireland. 

“Basketball Ireland are delighted with the new logo and I’d like to thank Adam for all his hard work putting it together. We think it captures the identity of modern Irish basketball and is something that our players can wear with pride around Europe. It was important to us that the design came from within the basketball community itself, which reinforces our aim of representing our players, coaches, officials and administrators all over the country”.

web-design-ireland-dublinWe also thank Web Design Ireland for their tireless work on the design and development of our new website which exemplifies our efforts to supply dynamic information and resources for all members of the basketball community in Ireland, and to serve as a pillar in championing the sport.



neuangle

You can see more of Adam's impressive work on his website - www.neuangle.com .