The first stage of the campaign is aimed at 13-17 year olds, and hopes to stop this age group from dropping out of sport. The campaign was launched on International Women’s Day, 2020, and the launch video tracks the journey of young basketball player, Ruth O’Brien, and her journey through school and life as a basketball player. For this element of the campaign, Basketball Ireland’s tag line is “Dream big… and anything is possible” as the video tracks Ruth from training to school to watching her hero, Irish international star, Grainne Dwyer.
This stage of the campaign will culminate in a big ‘She Got Game’ day at the National Basketball Arena in Tallaght on a date which will be confirmed in 2021. The day at the Arena will see girls from 13-17 years of age come to Dublin to take part in a camp with some of the top female coaches in the country for the first part of the day. After lunch, these girls will then get the opportunity to learn from sports psychologists and nutritionists, and also learn from women about the career pathways open to them in Irish basketball – from playing at elite level, to officiating, to coaching, to working in administration. The campaign will continue to roll out throughout 2021.